But what are the Premium Warmers??
Scentsy has been trying to hold off an across-the-board price increase for several years now. We have attempted to resist a new price increase through reduced Combine and Save bundles, operational efficiency, and aggressive negotiating skills.
We've now pushed our manufacturing partner on price as far as we can. Their costs have increased and Scentsy's costs have thus increased. If we continue to aggressively negotiate without some concession on price, we would begin to negatively impact the quality of the products and harm the relationship with our manufacturer, which would in turn hurt our overall business. For the good of the Scentsy business, we have to raise prices. We recognize this may be frustrating, but it has to happen. We've come up with an efficient option: a selective and strategic price increase. We are committed to giving our customers the highest-quality products with the most distinctive designs and the finest workmanship available. While all our products are built to our high standards of quality, not all warmers are built the same.
There are four major design elements that make some warmers more expensive to manufacture than others, which all impact cost:
- the type of clay used;
- the type and color of the glaze;
- the number of embellishments or decals and the labor involved with their applications; and,
- the amount of extensive hand-painting, which adds complexity, time, and cost to the process.
For those reasons, we're introducing a new Premium line of warmers with a slightly higher price tag ($5 more). The Premium line will be made up of existing and new warmers being introduced this fall.
No price increase is ideal, but as we found with the Plug-In Scentsy Warmer price increase last year, sales should not be significantly impacted. Our Product Development team is doing great work and the Premium line supports this amazing effort.
Our new Premium Warmers include the Hero Collection (Firefighter and Police Officer) and the Toscana Collection (Fiore, Chianti, and Aia,) as well as the individual warmers Flint , Shale, Marshall, Trellis, Silvervine, Jane, Pueblo , Strata, Crinkle, and Cemental. Selected Full-Size Warmers currently in our Imperial Collection have now been upgraded to premium status and pricing because of their intricate details and embellishments, as were the individual warmers: Baby's Breath, Bamboo Tali, Casbah, Celtic Love Knot, CherryBlossom, Dotty, Fossil Fern, Heavenly, Heirloom, Margot, Nature's Haven, O Canada , Paws, Pinecone, Star Spangled, Wrangler, and Yukon .
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