If you have followed our rankings over the past few years, you will notice that revenues were actually down in 2013 from 2012. After doubling revenue more than 12 times between 2005 and 2012, sales were down 13.4 percent in 2013.
A slowing in growth was inevitable and expected. When a young company succeeds, as Scentsy has, it must change to remain relevant. Over the last few years, even while sales were growing, we chose to commit significant resources on international expansion, new brands, new products, software systems, and physical infrastructure that will serve customers, Consultants, and employees for a very long time.
Currently, Scentsy is experiencing triple-digit growth in Europe, and our first year in Australia has been nothing short of epic. Our products are still in very high demand despite years of retail competition, and our Consultants are finding a renewed sense of Scentsy Spirit as they learn how to grow their businesses in a vibrant, growing direct selling environment. As other companies that challenged Scentsy as the best direct selling opportunity to emerge in the last 20 years find similar challenges in continued hyper-growth, the investments we have made, the dedication of our fantastic employees, and the talent and commitment of our amazing Consultants will demonstrate how special the Scentsy story truly is. #ichoosescentsy #ichoosegraceadele#ichoosevelata
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